Boat Asia 2008 Charity Gala Dinner
I guess there are many first times for everyone. I had a first time too – Backstage rubbing bodies with dressers, hula dancers, fire eaters, models and piles of I.S merchandise. As the title of this entry suggested and a friend wanted me to update him cos he had never [...]
Archive for the ‘Corp.Communications’ Category
10. I.S Fashion Show
Posted in Corp.Communications, Marketing on April 26, 2008 | 2 Comments »
7. Why the Starsbucks Brand is growing? It’s their People!
Posted in Corp.Communications, Marketing, tagged Brand, Corporate Communications, Marketing, Starbucks on March 28, 2008 | 9 Comments »
Totally impromptu. Invited by one of the crew at Starbucks to sit in for their Coffee Presentation. I was thinking -”Presentation on Coffee by Starbucks? How Coool!!!”. And I dropped in.
Top 5 take-aways from attending the Starbucks Coffee presentation were *smiles*:
1) One of Starbucks‘ core competencies is its Human Capital – People! Great Presentation guys! Loved it!
2) The [...]
6.5 Follow up on Varsities’ Online Advertising Strategies
Posted in Corp.Communications, Marketing, School, tagged NTU, NUS, SMU on March 25, 2008 | 11 Comments »
According to MY PAPER (Monday, 24 March 2008), prospective students say that careers, scholarships, internships and reputation are more important factors when considering which University they go to.
The paper spoke to some students, did a table on the overall strategy used by the 3 universities, the online approach of advertisement and finally here is their [...]
6. Hoax NTU Links on Google Sponsored Search!
Posted in Corp.Communications, Marketing, School, tagged Corporate Communications, NTU, SMU on March 20, 2008 | 11 Comments »
This is sooooooooo hilarious! I couldnt resist the urge to blog this (at 2am) especially after reading uniquefrequency (a classmate of mine in Social Media class). I meant to say it was funny because 2 weeks ago, I did a Brand Audit for NTU. Hence I will (as a proud SMU student) will give you [...]
