Totally impromptu. Invited by one of the crew at Starbucks to sit in for their Coffee Presentation. I was thinking -”Presentation on Coffee by Starbucks? How Coool!!!”. And I dropped in.
Top 5 take-aways from attending the Starbucks Coffee presentation were *smiles*:
1) One of Starbucks‘ core competencies is its Human Capital – People! Great Presentation guys! Loved it!
2) The [...]
Archive for March, 2008
7. Why the Starsbucks Brand is growing? It’s their People!
Posted in Corp.Communications, Marketing, tagged Brand, Corporate Communications, Marketing, Starbucks on March 28, 2008 | 9 Comments »
6.5 Follow up on Varsities’ Online Advertising Strategies
Posted in Corp.Communications, Marketing, School, tagged NTU, NUS, SMU on March 25, 2008 | 11 Comments »
According to MY PAPER (Monday, 24 March 2008), prospective students say that careers, scholarships, internships and reputation are more important factors when considering which University they go to.
The paper spoke to some students, did a table on the overall strategy used by the 3 universities, the online approach of advertisement and finally here is their [...]
6. Hoax NTU Links on Google Sponsored Search!
Posted in Corp.Communications, Marketing, School, tagged Corporate Communications, NTU, SMU on March 20, 2008 | 11 Comments »
This is sooooooooo hilarious! I couldnt resist the urge to blog this (at 2am) especially after reading uniquefrequency (a classmate of mine in Social Media class). I meant to say it was funny because 2 weeks ago, I did a Brand Audit for NTU. Hence I will (as a proud SMU student) will give you [...]
5. Why Women Are Sometimes At A Disadvantage
Posted in Life, Women Issues, tagged women on March 9, 2008 | 11 Comments »
Recently there was this silent rave in me about being a woman. International Women’s day was just over (I got 2 beautiful roses!), one of my male professors stated that intelligent women are too modest and they let men trample over them – that’s why so few women are in management (his principals) and Mona Lisa Smile had taught [...]
